Address Specific Digital

Address-specific, also known as IP Targeting, refers to targeting internet advertising based on the string of numbers assigned to their internet connection, known as their Internet Protocol or IP address. This is very similar to a direct mail campaign but instead of targeting a mailing address, it targets the address the consumer uses to access the internet.

Showcase Media can help you create address-specific digital marketing campaigns that open your company up to a wider range of current and potential customers. Our process does not use cookies as IP addresses cannot be deleted or blocked. Each time that customer goes on line, you are able to connect with them as they visit websites that display advertisements. It is also different than geo-targeting as that process targets IP addresses in a specific area, while this process targets specific households.