Pay Per Click/SEM

Showcase Media can help you create an outstanding pay-per-click marketing campaign that is compatible with Google, Bing and Yahoo search engines. Pay-per-click marketing places advertisements so that you pay the website owner or search engine each time a customer “clicks” on your ad.

At the top of each list of search engine results are several links that are actually pay-per-click advertisements that look exactly like the search engine results. In addition, search engines also have advertisements that appear along the sides that look like regular ads. These may also be pay-per-click.

The key is to create advertisements that the customer will want to click on or to have the link carry the customer to a well-written, professional website that provides them with the information they were seeking when they entered the information into the search engine.